August 2, 2006
Internet news reading audience growth slowing down
It is an accepted fact that more people than ever are using the internet to get access to the latest news. This has in fact resulted in a situation that the offline media outlets like magazines and newspapers are seeing the threat and cutting costs to stay in business.
However, as per latest information, the rate of online news audience growth is slowing.
Pew Research Center for People and the Press has said in a release that around one in three Americans regularly used the Internet to get their news in 2006. This is compared to just one in 50 in 1996.
However, this number has not improved much in the recent years as it was almost the same two years back.
The research company added that the percentage of 18- to 24-year-olds who gets the news online at least three days a week rose only 1 percentage point to 30 percent during the past six years. The study added: “For young people in particular, getting the news often takes a back seat to other daily activities.”
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