September 15, 2006
Mobile TV Subscribers at 3.7 Million
The mobile TV audience grew 45 percent to 3.7 million subscribers in the U.S. in the second quarter of this year, according to Telephia, which also found that news, weather and sports were the most popular mobile offerings.
Most watched channels on Mobile are
Top 3 are ABC News , Fox Sports , ESPN followed by NBC Mobile News, (20 percent), Comedy Central (16 percent), AccuWeather and Discovery Kids (15 percent each) and Discovery Channel (13 percent).
While still in its nascent stages, mobile TV shows significant and unique promise given the ability of the consumer to shift viewing from location to location. As seen with ABC News, Fox Sports and The Weather Channel, securing the widest distribution and coverage remains a primary objective.
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